Mi Band helps Xiaomi Beat Apple in Wearables in Q3 Globally

Riding on the success of its Mi Band three in India and other markets across People's republic of china, Xiaomi grabbed the acme position with 21.5 pct market share in the global wearable segment in the 3rd quarter as Apple came 2nd with xiii.1 pct share, the International Information Corporation (IDC) said on Tuesday.

Global shipments of wearable devices reached 32 meg units in the tertiary quarter of 2018 — up 21.7 percent from the previous year, according to IDC's "Worldwide Quarterly Wearable Device Tracker".

Though typically China accounts for well over 80 per cent of Xiaomi's shipment volume, that share fell to 61 per cent as the visitor managed to grow its presence in other markets such as India, Europe, Middle East and Africa.

Xiaomi shipped half-dozen.nine one thousand thousand wearables as compared to 4.2 meg by Apple tree. Fitbit at tertiary place shipped iii.5 million wearables.

Many of the new basic wearables include features like notifications or elementary app integrations that bleed into smartwatch territory.

"This has helped satiate consumer demand for more capable devices while also maintaining average selling prices in a market that faces plenty of downward force per unit area from depression-cost vendors and declining smartwatch pricing," said Jitesh Ubrani, Senior Research Analyst for IDC Mobile Device Trackers.

"Every bit more features get added and every bit the price differential between bones trackers and smartwatches narrows, brands could potentially move consumers upstream to smartwatches," he added.

New products from the likes of Fitbit, Garmin and Huawei helped the basic wearables category render to growth during the quarter, said IDC.

Another driving cistron was growing demand in markets similar Asia-Pacific (excluding Nihon), which deemed for more half of all shipments and grew 21.four per cent over the previous year.

"The smartwatch marketplace too evolved during the quarter every bit the 2 largest smartwatch brands, Apple and Fitbit, continued to delve deeper into the healthcare market," said Ubrani.

Apple managed to launch its Serial 4 Apple tree Lookout man, its get-go watch approved for medical use, towards the cease of the quarter. The new design and sizes along with the latest version of Lookout OS were welcome changes though the latest series simply accounted for less than 20 per cent of all Apple Scout shipments, said IDC.

Huawei finished just alee of Samsung to maintain its number four position worldwide, emphasizing its newest "TalkBand B5" series of wristbands.

Samsung closed some of the gap with Huawei and stretched its lead past other contenders, capturing the fifth position for the quarter.

The company launched its next generation smartwatch, the Galaxy Watch, marking the get-go time that a habiliment device moved away from its od Gear make to the more pop Galaxy sub-brand, said IDC.

Source: https://beebom.com/xiaomi-beats-apple-wearables/

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